Last month, We were excited to announce Regalii’s new logo and brand – Arcus. We founded Regalii with the vision to improve people’s overall financial health, and started off by providing immigrants with a better way to help their loved ones back home through a secure cross-border bill pay method. Our rebranding to arcus marks a significant milestone in our journey, providing an opportunity to reflect on everything that the original Regalii brand stood for, and everything that we aspire to become.
We’re in the midst of an unprecedented time for the North American banking industry. Banks like Citi, Wells, BBVA and others are launching PFM wallets that will make them increasingly integral in their consumer’s financial lives. Meanwhile, PFMs, like Clarity and Truebill, are reaching hundreds of thousands of active consumers. We believe that millennials and generation Z’s will gravitate only towards financial systems that provide 21st century tools around financial health.
For this reason, we’re actively striving to be the pioneer platform for the future in both the growing fintech industry and the large banking industry, who we provide a service for as a mediator.
For the past three years we have been growing three products focused financial data and bill payments, with the spirit of helping our clients’ improve their consumers overall financial health. Thus, this wave of innovation fits squarely with our original vision of financial health.
(Latin) : /ˈar.kus/, [ˈar.kʊs] Definition: A hardened structure bent into bow or an arch. Arcus reflects the process of endurance, whereby a hardened structure is meticulously bent into a bow or an arch. A weapon of absolute precision. The ethos of growth through resilience is perfectly captured in this new brand.
Arcus was born with a resilient spirit and a bold vision: Democratize access to innovative financial services for all people. Our brand is built on the belief that anything is possible through endurance and innovation. The ethos of growth through resilience, is one that’s underscored by my own personal journey. It is also an ethos that’s perfectly captured in our new logo.
The new logo is a symbol that has two overlapping peaks to showcase our ethos of growth through resilience.
I want to close by thanking all of our investors, partners and mostly importantly our clients, for their continued business and support. Without all of you, Arcus would not be recognized as one of the fastest growing and most innovative fintech companies in the world.